We'd love to be your flooring guys!

About Us

Floorcrafters, a full service, family owned flooring store, has been enlightening the area with leading edge flooring styles and expert designs since 1970. When your family owns the business it’s more than a place to go to work, it’s a place that has heritage. At Floorcrafters that heritage has driven us to bring you exceptional quality and attention to every detail.

Free Measurements

Our professionals will be pleased to come to your home and measure for a FREE estimate and consultation for all your flooring needs including Carpet, Hardwood, Exotic Woods, Tile, Stone, Ceramic, Porcelain, Laminate, and Vinyl.


Save Time & Shop Online By Flooring Material


Special Financing Available

We understand that purchasing floor covering is a big investment for your home. That's why we want to make that decision easier for you with our interest free financing offers.


Want help redesigning your space?

No problem, contact Lyndsey! Her background in construction and cabinetry has her redesigning spaces since 2014. Whether it's your kitchen, bathroom, office, you name it, An Eye For It Design can help you create the perfect space! See more information here.


Check Out What Our Customers Have To Say

Keep reading to find out why we have customers that keep coming back!

"Thank you Tom, Brodie , Darrell and crew(Marvin installed for us)!-We love our new wood look ceramic tile! You guys have been great to work with We'll definitely be return customers!!"

-Shelly R.

Keep reading to find out why we have customers that keep coming back!

"Great people to work with. We went in with our mind set on one product but after talking with Tom, we completely did a 180. VERY happy with our choice!! Cortec luxury vinyl!"

-Sue D.

Keep reading to find out why we have customers that keep coming back!

"I’m so happy with my floor! I feel like I’m in a new and bigger house. It was so fast and looks so GREAT!! Feels good, doors work great! I’m very happy!"

-LaVerl T.


View Our Recent Projects

Collage of completed projects by Floorcrafters in Onalaska, WI

Karastan Carpets

Floorcrafters is proud to be a Karastan Carpet dealer. Karastan Carpets are one of the highest quality carpets on the market. Come in and try them, your toes will love you!